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Strategic marketing problems : cases and comments/

Kerin, Roger A..

Strategic marketing problems : cases and comments/ Roger A. Kerin ; Robert A. Peterson. - Eleventh edition - United States of America : Pearson Education, 2007. - x, 722 sayfa : tablo ; 29 cm

Dizin var.

ISBN: 0131871528

Subjects--Topical Terms:
Pazarlama -- Karar verme -- Örnek olaylar
Marketing -- Decision making -- Case studies
Pazarlama -- Yönetim -- Örnek olaylar
Marketing -- Management -- Case studies.

LC Class. No.: HF5415.135 / .K47 2007

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