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Marketing strategy : a decision-focused approach/

Walker, Orville C..

Marketing strategy : a decision-focused approach/ Orville C. Walker ; Jr., John W. Mullins. - 7. basım - New York : McGraw-Hill/Irwin, 2011. - xv, 352 sayfa ; 26 cm

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ISBN: 9780070171466 0070171467

Subjects--Topical Terms:
Pazarlama -- Yönetim
Marketing -- Management

LC Class. No.: HF5415.13 / .W35 2011

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