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Hizmet pazarlaması : kuram, uygulama ve örnekler/

Öztürk, Sevgi Ayşe.

Hizmet pazarlaması : kuram, uygulama ve örnekler/ Sevgi Ayşe Öztürk. - xi, 244 sayfa ; 24 cm.

Kaynakça vardır.

ISBN: 9786055048570

Subjects--Topical Terms:
Hizmet endüstrileri -- Pazarlama.
Service industries -- Marketing.

LC Class. No.: HD 9980.5 / O98 2019

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