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Advertising /

Wright, John Sherman, 1920-

Advertising / John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. - 3rd ed. - New York : McGraw-Hill, 1971. - xv, 816 p. ill. ; 24 cm.

Instructor's manual to accompany Advertising (ix,108 p;24 cm.)

Includes bibliographies.

ISBN: 0070720657

LCCN: 71155177

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 / .W75 1971

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