Winer, Russell S.. <br/><br/>
Marketing management/ 
Russell S. Winer. 
 - Second edition 
 - New Jersey :  Pearson Education,  2004. 
 - xxv, 481 sayfa :  resim ;  29 cm 
<br/><br/> Kaynakça ve dizin var. 
<br/><br/><label>ISBN: </label>0131405470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama -- Yönetim<br/>Marketing -- Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W56 2004