Kotler, Philip. <br/><br/>
Marketing management/ 
Philip Kotler. 
 - Eleventh edition 
 - United States of America :  Pearson Education,  2003. 
 - 354 sayfa :  tablo ;  28 cm 
<br/><br/><label>ISBN: </label>0130094374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama -- Yönetim<br/>Marketing -- Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 2003