Wright, John Sherman,  1920- <br/><br/>
Advertising / 
John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  1971. 
 - xv, 816 p.  ill. ;  24 cm. 
<br/><br/> Instructor's manual to accompany Advertising (ix,108 p;24 cm.) 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0070720657 
<br/><br/><label>LCCN: </label>71155177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5823  / .W75 1971