TY - BOOK AU - Wright,John Sherman AU - Warner,Daniel S. AU - Winter,Willis L. TI - Advertising SN - 0070720657 AV - HF 5823 .W75 1971 PY - 1971/// CY - New York PB - McGraw-Hill KW - Advertising N1 - Instructor's manual to accompany Advertising (ix,108 p;24 cm.); Includes bibliographies ER -